Bailey's Blossoms - Marketing Team Lead
March 2021 - Present
- Manage all aspects of product marketing, including product positioning, pricing, and promotion for 7500+ SKUs.
- Gathered and analyzed data for reporting on consumer behavior and identifying key performance metrics.
- Measured the effectiveness of online marketing campaigns by analyzing website traffic, search engine rankings, and customer response rates for 300,000 monthly site visitors.
- Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.
- Develop & execute digital marketing campaigns, including email marketing, social media, & paid advertising, to an accumulative audience of 1.5M.
- I grew app revenue by 250% in Q4 of 2022 by re-designing our outdated app and implementing a new growth strategy.
- Produced performance reports that tracked KPIs such as website visits, traffic patterns, & social engagement rates to measure campaign success.
- Experience pulling product reports and monitoring KPIs in cloud-based platforms such as NetSuite and QuickBooks.