Bailey's Blossoms - Marketing Team Lead

March 2021 - Present

• Manage all aspects of product marketing, including product positioning, pricing, promotion, and all site visuals for 7500+ SKUs.
• Oversaw the CX and design of our primary e-commerce site with over 300,000+ monthly site visitors for a 2.6% average conversion. (8.7% average for app users)
• Measured the effectiveness of online marketing campaigns by analyzing website traffic, funnel response, and click rates using GA4.
• Develop and execute digital marketing content for day-to-day and larger campaigns, including email marketing, social media, and paid advertising, to an accumulative audience of 1.5M.
• Produced performance reports for weekly KPI meeting such as website visits, traffic patterns, and social media engagement rates to measure campaign success and presented them to executives and team members.