Marketing Copy - Short form social copy, blogs, & PR related work

Short Form social Copy

These copy examples come from my experience working with Bailey's Blossoms, an e-commerce children's clothing company driven by their social media presence. It was present from the start that reworking our Ideal Customer Avatar (ICA) was imperative to appropriately communicating with them on socials. To uphold this social strategy and communicate effectively and consistently across all platforms, our brand "voice" was developed. The Bailey's voice is witty, snappy, like talking to your best friend, and full of emojis. See more about social strategy here.

POV: you realize your baby won't play dress up forever and you want to soak it all up while you can 😭❤️

When you wake up and realize you still have $50 to spend at BB. Now all you have to do is think about where to hide the packages.. 🤔

When you’re “just getting a few things” from our 50% off sitewide sale vs. the aftermath 😝❤️

“This old thing?! Oh, it’s just a little something from Bailey’s..” 😍


First day of summer? I’ve been ready for this all year! Someone bring me my shades 😎

Consider this your mid-week pick-me-up! 😌 Who else is completely starstruck over their little ones 🤩

Sound off in the comments what the number 4 smells like to you, my toddler is asking 😅

When your outfit says "I was LITERALLY BORN a trendsetter"

Public Relations

This sections has to do with any official written statements made by the Marketing team that was outside the norm of our brand "voice". This could be handling escalated issues in DM's, social posts, press releases, or charity partnerships. Each needed to be handed with professionalism and resounded to in a quick efficient manner.

Escalated Issue

We are so sorry about the delays! We are doing our very best to ship all grab bag orders in the order they were placed. We ran out of inventory in certain sizes and are waiting to receive more inventory from our warehouse to fulfill these orders. Our warehouse continues to ship all individual items, whereas grab bags are being made and shipped at our showroom. We appreciate your patience and support. We couldn’t do this without you! Thank you for understanding!

Charity Partnership

We are beyond excited and honored to be working with Baby2Baby in supporting thousands of families across the country. Here at BB, family is everything to us, so it was only fitting to be able to give our support in the best way with the most wonderful organization! From Black Friday through Giving Tuesday, we will be matching item for item, meaning, for every piece sold, 1 piece will be donated! Our goal is to reach $1 Million in items sold to be able to donate to families across the entire country!

Happy Gifting bb's!!


Press Release


Bailey’s Blossoms & Baby2Baby Holiday Partnership 


RHOME, TX, Nov. 21, 2022 -- This holiday season, Bailey’s Blossoms is giving back and partnering with Baby2Baby to match all orders placed between Black Friday and Giving Tuesday with a 1-for-1 donation.  


Bailey’s Blossoms and Baby2Baby share the commitment to uplifting the community and spreading kindness this season, with a donation goal of $1,000,000 in donated clothing. Every item Bailey’s Blossoms sells, an item will be matched and donated to Baby2Baby between Nov. 25 and Nov. 29.  


When you buy a gift through Bailey’s Blossoms, you are giving a gift to a child in need. The donation will provide clothing to children across the country who have been in homeless shelters, domestic violence programs, foster care, hospitals, and underserved schools, as well as children who have lost everything in the wake of disaster.  

When you buy a gift through Bailey’s Blossoms, you are giving a gift to a child in need. 


For more information about Baby2Baby or how you can donate, please visit  


About Baby2Baby 

Baby2Baby is a national non-profit organization that provides children living in need with diapers, clothing, and all the basic necessities that every child deserves. Find out more at 


About Bailey’s Blossoms 

Founder Erin Hooley started Bailey’s Blossoms out of her garage, and today, it is a nationwide cherished children’s brand. At Bailey’s, we make every milestone matter for every child. With fashion-forward styles for infants and toddlers and matching styles for moms, we are community-inspired and fan-driven! Explore at 



Katy Smith  

Marketing Lead  


The blogs shared here, again, come from Bailey's Blossoms. They relied heavily on images to engage the reader, and the words mainly served an SEO purpose. We noticed many of our customers disengaged in long-form content based on average landing page time but still recognized the impact of images due to the page conversion.


Calling all cake loving cuties! Birthday season is all around us and this is your official excuse to SLAY. THE. DAY! Whether her special day is next week or next month, its NEVER too early to plan her fit for her big day!

These 5 looks, straight from our followers, will have you wishing it was your bb big day all year long!

1. Boho beauty

Ok, we just HAD to start with this one! Isn’t it just a dream! We all know the Nellie is the perfect dress for every event, but it just screams birthday chiqu! (p.s. if pink is more your style, try our nellie in pink!)


2. Sparkle Pink ✨ 💗

It’s all in the name with this one! Our Time to Shine leos are a MUST! This one is for over the top, birthday party ready, BB staples that will make your mini sparkle and shine brighter than her birthday candles! This style comes in various colors from pink to silver and is perfect all year round with two options for cap sleeve or long sleeve.


3. Put a bow on it! 🎀

Nothing says Happy Birthday like a big pink bow! Am I right?! Pair it with some velour for an added touch of something sweet and bring. out. the. Tutus! ‘Cause we are here for it! Bows in her hair AND on her gifts to make her feel like the ballerina princess she is!🩰


4. Winter Wonderland BB ❄️ ⛸

Who says pink is the universal birthday color??? Give us all the Blues and snowflake hues because us winter BB’s need to stick together! Prepare for the cold with a long sleeve time to shine top paired with our famous bell bottoms and rock that winter wonderland!


5. Mini Milestone Moments 🎉

Celebrate all the mini moments and monthly milestones in style! Our rompers and jumpsuits will hug your BB and give her all the cuddly cozy feels! Perfect for our 0-3 to 9-12 M sizes, ranging from short summer styles like our Drake, Clare, and Shilohs to name a few top trending looks to our cozy onsies like our Logan’s, Clementines, and Harrah’s!